Violence Against Women – An Unacceptable, Unbelievable Reality!

In our country, female goddesses are placed on a pedestal and worshipped as Laxmi, Saraswati Durga, and Kali. But still, every single day, we hear of young girls, mothers, and women being assaulted, molested, violated and killed in horrible ways. Age seems to not matter at all, with even little girls being targeted by men. Here’s a fact about violence against women – a female is raped in India every 20 minutes. Every public space has become the hunter’s domain – the streets, public transports, parks, and buildings. No woman knows from where the next blow will come. It’s a terrifying situation, where no woman feels fully safe. While some of those women who’ve suffered unspeakable attacks weep in silence, a few others fight their way to basic human dignity, and we say kudos to them.

At Aretove, we take women safety as our top priority. We are proud of our women workforce and salute their never give up attitude. Protecting them is more than just a duty, it is a moral responsibility.

But as they say, the biggest protection comes from ourselves. We would like to take the opportunity to offer each woman a few recommendations for their personal safety.


  1. Always carry a small can of pepper spray or a French knife in your handbag and make sure you can extract it easily if attacked.
  2. If attacked, look for any object around you that you can use as a handy defense weapon.
  3. Join a self-defence class and learn one of the many martial art forms that are being taught.
  4. Keep yourself fit; if you’re not able to flex or bend or kick back, you’ll go under in no time at all and suffer atrocities against your dignity.
  5. When going out, always let someone know your location and when you’ll be back. That way, if you’re late, the person at home can raise the alarm.
  6. Keep your mobile phone GPS tracker on all the time. Also, make sure that your phone is charged fully at all times.
  7. Learn to drive and use your own vehicle if possible; avoid taxis and public transport, especially at night.
  8. If one or more men are following you, start yelling loudly and dial the emergency number 100 immediately. Run as fast as you can in the opposite direction and take shelter in someone’s home.
  9. Do not respond to any stranger who challenges you in public. Sometimes it’s all an elaborate drama to start something violent. Excuse and move on immediately.

A number of atrocities against working women happen at the workplace. To prevent violence against women, watch out for inappropriate behaviour by your male colleagues. If you sense anything wrong, observe that colleague and make sure you are never alone with him. Study your HR manual for sexual harassment regulations and speak discreetly to your HR counsellor about your suspicions.

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