According to a survey by Salesforce, 51% of marketers are already using AI. About 27% of marketers are contemplating incorporating AI-enabled technology into their marketing efforts come 2019. This rate of adoption surpasses even the Internet of Things (IoT) and marketing automatization.Both consumers and marketers have been affected by artificial intelligence, both personally and professionally.

Any business, regardless of its type, can benefit greatly from the data that it generates on a daily basis. This data includes details about their products, supply chains, marketing campaigns, customers, etc. Even small businesses generate a sufficient amount of data, which if mined properly, can give businesses a superior edge over their competitors. This